Truth Social investing is about faith in Trump, not business fundametals


Jerry Dean McLain first guess on former president Donald Trump’s Truth Social two years in the past, shopping for into the Trump firm’s deliberate merger companion, Digital World Acquisition, at $90 a share. Over time, as the worth modified, he stored shopping for, amassing tons of of shares for $25,000 — just about his “whole nest egg,” he stated.

That nest egg has misplaced about half its worth in the previous two weeks as Trump Media & Technology Group’s share value dropped from $66 after its public debut final month to $32 on Friday. But McLain, 71, who owns a tree-removal service outdoors Oklahoma City, stated he’s not nervous. If something, he desires to purchase extra.

“I know good and well it’s in Trump’s hands, and he’s got plans,” he stated. “I have no doubt it’s going to explode sometime.”

For shareholders like McLain, investing in Truth Social is much less a business calculation than an announcement of faith in the previous president and the business traded beneath his initials, DJT.

Even the corporate’s plunging inventory value — and the prospect their investments may get largely worn out — doesn’t appear to have shaken that faith. The firm has misplaced $3.5 billion in worth since its public debut final month.

As a business, Trump Media has largely underwhelmed: The firm misplaced $58 million final yr on $4 million in income, lower than the typical Chick-fil-A franchise, even because it paid out tens of millions in govt salaries, bonuses and inventory.

And in two years, Truth Social has attracted a tiny fraction of the visitors different platforms see, in response to estimates from the analytics agency Similarweb — one of many solely methods to measure its efficiency, on condition that the corporate says it “does not currently, and may never, collect, monitor or report certain key operating metrics used by companies in similar industries.”

But for some Trump buyers, the inventory is a badge of honor — a strategy to present their devotion past shopping for Trump merchandise, visiting Trump golf programs or donating to Trump’s presidential marketing campaign.

Trump Media spokeswoman Shannon Devine stated in an announcement that “Truth Social has created a free-speech beachhead against Big Tech for a fraction of the start-up and operating costs that the legacy tech corporations incurred, while having no debt, more than $200 million in the bank, and the support of hundreds of thousands of retail investors who fervently believe in our mission.”

Trump Media has boasted that it has benefited from a flood of “retail investors” — small-time and novice shareholders betting their private money. Its merger companion, Digital World Acquisition, stated its shares have been purchased by almost 400,000 retail buyers, and Trump Media’s chief govt, Devin Nunes, instructed Fox News anchor Maria Bartiromo on Sunday that the corporate had added over 200,000 new ones in the previous couple of weeks.

“There’s not another company out there that has retail investors like this,” stated Nunes, who this yr will obtain a $1 million wage, a $600,000 retention bonus and a inventory package deal at the moment value $3.7 million.

In an interview final month with conservative commentator Sean Hannity, the previous Republican congressman recounted a latest dialogue with Trump the place the lads celebrated having “opened up the internet and kept it open for the American people.”

“I’ll never forget the conversation we had,” Nunes stated. “He said, ‘You know, once we’re all dead and gone, this will last forever.’”

Many of Truth Social’s buyers say they’re in it for the lengthy haul. Todd Schlanger, an inside designer at a furnishings retailer in West Palm Beach who stated Trump had been one among his clients, stated he’s invested about $20,000 in complete and is shopping for new shares each week.

Schlanger stated he now watches his inventory efficiency day-after-day hoping for optimistic indicators. In a Truth Social submit final week, he inspired “everyone who supports Donald Trump and Truth [Social to] buy a share everyday” and requested, “Do you think we have hit bottom?” (The inventory slid almost 10 p.c after that submit.)

He suspects the latest drops in share value have been the results of “stock manipulation” from an “organized effort” to make the corporate look dangerous. There’s no proof of such a marketing campaign, however Schlanger is satisfied. “It’s got to be political,” he stated, from all of the “liberals that are trying to knock it down.”

That vary of feelings is on full show on Truth Social, the place 1000’s of largely nameless accounts have flocked to meme-filled investor teams, one among which is emblazoned with a computer-generated picture exhibiting Trump pumping his fist on a Wall Street buying and selling ground.

Some accounts there have not too long ago inspired merchants to maintain investing in a battle they stated was about “good vs evil” — a strategy to defend Trump from the liberal elites laughing at him and, by extension, them. The person @BaldylocksUSMC stated “the fight has been long and hard on most of us” and that “this stock is not for the weak,” however that in the future they’d conquer critics who have been “brainwashed beyond repair.”

After the billionaire media mogul Barry Diller known as Trump Media a “scam” inventory purchased by “dopes,” one account, @Handbag72, claimed to have purchased extra shares, arguing Diller didn’t “get it” or was “at risk of [losing] $$$$.” The subsequent day, the account shared a 2021 weblog submit from the investing discussion board Seeking Alpha saying Truth Social may very well be value $1 trillion in the subsequent 10 years.

But there are additionally sparkles of uncertainty and disenchantment, with some saying they confronted 1000’s of {dollars} in losses or had “risked [literally] everything.” One person who had posted “Tired of WINNING yet?” earlier this yr when the inventory spiked posted that this week’s losses have been “painful to stomach.”

“Come on DJT, every time I buy more, the price drops more,” the person @bill7718 wrote. “When will it be the BOTTOM!!” (He posted a chart Thursday exhibiting the inventory rising barely alongside the caption, “moving!!” The value has since gone again down.)

The person @manofpeace123, who stated they purchased shares at $65 and that 71 p.c of their portfolio was DJT inventory, stated on Wednesday that investing was a method of telling Trump, “I believe in you and I stand with you through good times and bad.” But a day later, the person added: “can’t help but feel sad. … feel like I’m trying to catch a falling knife.”

Another account, @realJaneBLONDE, posted on Sunday that she was “NOT panicked NOT worried” earlier than, two days later, posting a message to Trump and congressional Republicans urging them to make it “illegal” to guess towards or short-sell shares.

“Sick of MY investment money being stolen!!” she wrote. “They’re stealing peoples money and you’re allowing it!!”

Some customers stated they have been “baffled” by the inventory’s ups and downs, and one requested for recommendation on find out how to inform her husband she didn’t wish to promote. One person posted a meme picture saying, “If you’re worried about your Money, Remember This, DJT stock is about FREE SPEECH & Without FREE SPEECH Money won’t mean much.”

But different customers noticed such questions as shows of unacceptable doubt. When the person @seneca1950 requested whether or not anybody was involved that the corporate’s upcoming plans to difficulty tens of tens of millions extra shares would sink the inventory value, two accounts criticized the account for spreading “FUD” — worry, uncertainty and doubt.

“Are you a Fudster,” wrote a person named “Jesus Revolution 2024.” Wrote one other, known as Rabristol: “You must be short with no way out!”

In moments of obvious despair, some customers work to elevate each other up by arguing that they’re enduring the identical sorts of “deep state” assaults that had lengthy shadowed Trump himself. When person @BingBlangBlaow stated they have been embarrassed to be so “deep in the red” and questioned why “everyone [was] acting like everything is fine,” Chad Nedohin, a Canadian investor and outstanding cheerleader of the inventory on Truth Social and the video web site Rumble, responded, “No [one’s] fine with it, but we are DJT now. The deep state is making their run at Trump … and us.”

The person, nonetheless, posted afterward that the argument left him unconvinced. “I’m tired of blaming the deep state,” he stated. Later, he added, “You would think that the ‘biggest political movement of all time’ would want to support the man leading it and get much better numbers than” this. (The accounts did not reply to messages and supplied no strategy to contact them.)

Carol Swain, a outstanding conservative commentator in Nashville who beforehand taught political science at Vanderbilt University, stated she invested $1,000 in Trump Media inventory earlier this month, at $48 a share, over the objections of her monetary adviser, who predicted the inventory would dive.

“If I lose it, fine. If I make a profit, wonderful. But at the end of the day, I wanted to show my support,” she stated. “There’s such an effort to destroy him and strip his wealth away, and so much glee about it. I would like to see him be a winner.”

She, too, suspects inventory manipulation, arguing that “the people who hate Donald Trump would do anything to try to hurt him.” As for Truth Social itself, she stated she posts there solely sparingly and prefers X, the place she has 35 instances as many followers. “I have always wanted not to just preach to the choir,” she stated.

McLain, the tree service proprietor in Oklahoma, stated he believes the inventory may “go to $1,000 a share, easy,” as soon as the media stops writing so negatively about it and the corporate works via its rising pains. The firm’s leaders, he stated, are being “too silent right now” amid questions about the falling share value, however he suspects it’s as a result of they’re engaged on one thing superb and new.

McLain is an novice dealer — he invested solely as soon as earlier than and “lost [his] butt” — and stated he hasn’t talked to his household about his funding, saying, “You know how that is.” But he believes the Trump Media deal is an indication he is “supposed to invest,” he stated.

“This isn’t just another stock to me. … I feel like it was God Almighty that put it in my lap,” he stated. “I’ve just got to hold on and let them do their job. If you go on emotion, you’ll get out of this thing the first time it goes down.”

Razzan Nakhlawi contributed to this report.

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